Customer relationship management and innovation capability : a multiple case study
Eduardo Corneto Silva, Cristiane Drebes Pedron and Winnie Ng Picoto
| Year of publication: |
2021
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|---|---|
| Authors: | Silva, Eduardo Corneto ; Pedron, Cristiane Drebes ; Picoto, Winnie Ng |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 26.2021, 2, p. 240-260
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| Subject: | customer relationship management | CRM | innovation capability | case study | innovation | strategic marketing | Beziehungsmarketing | Relationship marketing | Innovation | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2021.118443 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012669158