Customer relationship management : concept and importance for banking sector
Year of publication: |
2015
|
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Authors: | Laketa, Marko ; Sanader, Dusica ; Laketa, Luka ; Misic, Zvonimir |
Published in: |
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe. - Skopje : [Verlag nicht ermittelbar], ISSN 1857-6982, ZDB-ID 2616961-7. - Vol. 6.2015, 2, p. 241-254
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Subject: | CRM concept | CRM strategy | processes | information technology | communication channels | Beziehungsmarketing | Relationship marketing | Bank | Strategisches Management | Strategic management | Informationstechnik | Information technology |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | hdl:10419/146362 [Handle] |
Classification: | M31 - Marketing ; E44 - Financial Markets and the Macroeconomy |
Source: | ECONIS - Online Catalogue of the ZBW |
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