Customer relationship management practices affecting customer loyalty supporting small airline carriers in Ghana
Daniel M. Quaye and Isaac Mensah, Aborampah Amoah-Mensah
| Year of publication: |
2018
|
|---|---|
| Authors: | Quaye, Daniel Marboye ; Owusu-Mensah, Isaac ; Amoah-Mensah, Aborampah |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 11.2017/2018, 4, p. 411-435
|
| Subject: | customer relationship management | CRM | airline | CRM practices | customer loyalty | Ghana | Beziehungsmarketing | Relationship marketing | Fluggesellschaft | Airline | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJECRM.2018.096249 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011989804