Customer Relationship Management
Thomas Reutterer und Stefan Wiesel
| Year of publication: |
2010
|
|---|---|
| Authors: | Reutterer, Thomas ; Wiesel, Stefan |
| Published in: |
Praxis der Organisationsanalyse : Anwendungsfelder und Methoden. - Wien : Facultas.wuv, ISBN 978-3-8252-3386-0. - 2010, p. 83-96
|
| Subject: | Beziehungsmarketing | Relationship marketing | Organisatorischer Wandel | Organizational change | Organisationsforschung | Organizational research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014564695