Customer relationship management's linking to export performance : the mediating role of relational capital, in Iran
Zahra Aminafshar, Ruhollah Bayat and Mohsen Hooshangi
| Year of publication: |
2021
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|---|---|
| Authors: | Aminafshar, Zahra ; Bayat, Ruhollah ; Hooshangi, Mohsen |
| Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 38.2021, 2, p. 200-218
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| Subject: | export performance | customer orientation | customer relationship management | CRM | customer satisfaction | relational capital | Iran manufacturing firms | Iran | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Export | Industrie | Manufacturing industries |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIS.2021.119187 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012695176