Customer resistance to tourism innovations : entrepreneurs' understanding and management strategies
Year of publication: |
2020
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Authors: | Sánchez, Isabel Rodríguez ; Williams, Allan M. ; Andreu, Hugo García |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 59.2020, 3, p. 450-464
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Subject: | tourism innovation | customer resistance | entrepreneur | perceived risk | Entrepreneurship | Entrepreneurship approach | Innovation | Tourismuswirtschaft | Tourism industry | Tourismus | Tourism | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing |
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