Customer Response Capability in a Sense-and-Respond Era: The Role of Customer Knowledge Process
| Year of publication: |
2004
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|---|---|
| Authors: | Jayachandran, Satish ; Hewett, Kelly ; Kaufman, Peter |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 32.2004, 3, p. 219-233
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