Customer retention in the automotive industry : quality, satisfaction and loyalty
Year of publication: |
1997
|
---|---|
Other Persons: | Johnson, Michael D. (ed.) ; Herrmann, Andreas (contributor) ; Huber, Frank (contributor) |
Publisher: |
Wiesbaden : Gabler |
Subject: | Aktiebolaget Volvo | Daimler-Benz-Aktiengesellschaft | Bayerische Motoren Werke | Kfz-Markt | Automotive market | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kfz-Industrie | Automotive industry | Produktmanagement | Product management | Produktqualität | Product quality | Deutschland | Germany | USA | United States | Schweden | Sweden | Kraftfahrzeugindustrie | Produktionspolitik | Customization | Verbraucherzufriedenheit | Kundenbindung |
Description of contents: | Table of Contents [gbv.de] |
Published items: |
8 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | VIII, 372 S graph. Darst 24 cm |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Firmeninformation ; Company information |
Language: | English |
Notes: | Literaturangaben Enth. 14 Beitr. Gb. : ca. DM 138.00 |
ISBN: | 3-409-12237-0 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Merkel, Oliver, (2007)
-
Cornelsen, Jens, (2000)
-
Technology acceptance of connected services in the automotive industry
Hiraoka, Clemens, (2009)
- More ...
-
Capturing customer heterogeneity using a finite mixture PLS approach
Hahn, Carsten, (2002)
-
The Evolution of Loyalty Intentions
Johnson, Michael D., (2006)
-
Capturing Customer Heterogeneity Using a Finite Mixture Pls Approach
Herrmann, Andreas, (2003)
- More ...