'Customer retention is one of those topics that academics, consultants and ad agencies like to talk about but rarely understand'
| Year of publication: |
2005
|
|---|---|
| Authors: | Stone, Merlin |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 40.2005, 6, p. 25
|