Customer retention, loyalty, and satisfaction in the German mobile cellular telecommunications market
Torsten J. Gerpott, Wolfgang Rams, Andreas Schindler
| Year of publication: |
2001
|
|---|---|
| Authors: | Gerpott, Torsten J. ; Rams, Wolfgang ; Schindler, Andreas |
| Published in: |
Telecommunications policy : the international journal of digital economy, data sciences and new media. - Amsterdam : Elsevier Science, ISSN 0308-5961, ZDB-ID 752275-7. - Vol. 25.2001, 4, p. 249-269
|
| Subject: | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | In: Telecommunications policy |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001565166