Customer's perceived benefits of interacting in a virtual brand community in China
Yonggui Wang; S Fiona Chan; Zhilin Yang
| Year of publication: |
2013
|
|---|---|
| Authors: | Wang, Yonggui ; Chan, S Fiona ; Yang, Zhilin |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif : Univ, ISSN 1526-6133, ZDB-ID 21367553. - Vol. 14.2013, 1, p. 49-66
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010160026