Customer satisfaction and customer loyalty : an empirical case study on the impact of benefits generated through smartphone applications
Year of publication: |
2023
|
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Authors: | Shaikh, Erum ; Watto, Waqas Ahmed ; Brahmi, Mohsen ; Tunio, Muhammad Nawaz ; Lighari, Sheeraz Niaz |
Published in: |
International journal of public sector performance management : IJPSPM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1741-105X, ZDB-ID 2471977-8. - Vol. 12.2023, 1/2, p. 119-139
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Subject: | smartphone | branded applications | customer satisfaction | customer loyalty | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Kundenbindung | Customer retention |
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