Customer satisfaction as a mediator variable between service quality and customer loyalty for a bank in Indonesia
Year of publication: |
2017
|
---|---|
Authors: | Bahri, Syamsul ; Dalimunthe, Ritha Fatimah ; Ginting, Paham ; Rismayani ; Sembiring, Beby Karina Fawzeea |
Published in: |
Expert journal of marketing. - Sibiu : Sprint Investify, ISSN 2344-6773, ZDB-ID 2758454-9. - Vol. 5.2017, 2, p. 44-52
|
Subject: | service quality | satisfaction | loyalty | consumer loyalty | consumer satisfaction | structural equation model | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Indonesien | Indonesia | Strukturgleichungsmodell | Structural equation model | Kundenbindung | Customer retention |
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