CUSTOMER SATISFACTION? TRY CUSTOMER COMPLIANCE - Customer-centricity may sound like a good idea. But a new breed of companies instead focuses on getting the customer to comply with a company's systems — In return for lower prices.
| Year of publication: |
2010
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|---|---|
| Authors: | Kasabov, Edward |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 51.2010, 3, p. 18-21
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