Customer satisfaction with loyalty card programs in the Austrian clothing retail sector : an empirical study of performance attributes using Kano's theory
Eva Walter, Claudia Steyrer and Stefan Wiesel
| Year of publication: |
2010
|
|---|---|
| Authors: | Walter, Eva ; Steyrer, Claudia ; Wiesel, Stefan |
| Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 2464915-6. - Vol. 24.2010, 1, p. 71-95
|
| Subject: | Textilhandel | Textile distribution | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Kundenzufriedenheit | Customer satisfaction | Österreich | Austria |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008759807