Customer segmentation based on customer lifetime value using big data analytics
Syarifah Fatimah Fitria and Daniel Tumpal H. Aruan
| Year of publication: |
2019
|
|---|---|
| Authors: | Fitria, Syarifah Fatimah ; Aruan, Daniel Tumpal Hamonangan |
| Published in: |
Business and management issues in the global and digital era : Indonesian perspectives. - New York : Nova Science Publishers, ISBN 978-1-5361-6275-2. - 2019, p. 185-203
|
| Subject: | Kundenwert | Customer value | Big Data | Big data | Data Mining | Data mining | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | IT-gestütztes Marketing | Computer-assisted marketing | Marktsegmentierung | Market segmentation | Kundenanalyse | Customer analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012311650