Customer segmentation by web content mining
Jinfeng Zhou, Jinliang Wei, Bugao Xu
| Year of publication: |
2021
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|---|---|
| Authors: | Zhou, Jinfeng ; Wei, Jinliang ; Xu, Bugao |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-10
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| Subject: | Customer segmentation | Hierarchical clustering | Interpurchase time | Web content mining | Data Mining | Data mining | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Marktsegmentierung | Market segmentation | Website | Internet | Digitale Dienste | Web-based service | Clusteranalyse | Cluster analysis | Social Web | Social web | Bergbau | Mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102588 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581924