Customer segmentation in private banking sector using machine learning techniques
Ion Smeureanu; Gheorghe Ruxanda; Laura Maria Badea
| Year of publication: |
2013
|
|---|---|
| Authors: | Smeureanu, Ion ; Ruxanda, Gheorghe ; Badea, Laura Maria |
| Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 14.2013, 5, p. 923-939
|
| Subject: | machine learning | neural networks | support vector machines | customer segmentation | private banking | Künstliche Intelligenz | Artificial intelligence | Neuronale Netze | Neural networks | Mustererkennung | Pattern recognition | Bank | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Private Banking | Private banking | Marktsegmentierung | Market segmentation | Data Mining | Data mining | Privatkundengeschäft | Personal banking |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010199073