Customer sense : how the 5 senses influence buying behavior
Aradhna Krishna
| Year of publication: |
2013 ; 1. publ.
|
|---|---|
| Authors: | Krishna, Aradhna |
| Publisher: |
New York, NY : Palgrave Macmillan |
| Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Marketing | Psychologie | Verbraucherverhalten | Kaufverhalten | Verkaufspsychologie |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIII, 185 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Introduction -- Vision -- Audition -- Smell -- Taste -- Touch -- Conclusion. |
| ISBN: | 978-0-230-34173-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009725319