Customer service : new rules for a social media world
Peter Shankman
| Year of publication: |
c 2011
|
|---|---|
| Authors: | Shankman, Peter |
| Publisher: |
Indianapolis, Ind. : Que |
| Subject: | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Social Web | Social web | Virales Marketing | Viral marketing | Soziales Netzwerk | Viral Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | ix, 189 S. Ill. 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes index Putting together a social media team -- Examples of how it doesn't work (and what happens) -- Before the explosion: winning your customer -- Customer service is a way of life -- Social media damage control: stopping small problems from becoming big ones -- Making customer addicts online: best practices that work! -- Keeping the addiction going -- Monitoring your successes and failures -- Putting it all together: what did we learn? |
| ISBN: | 0-7897-4709-X ; 978-0-7897-4709-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009236195