CUSTOMER SERVICE - Can Product Returns Make You Money? Marketers and sellers hate product returns, but smart companies aren't passively accepting them as bitter pills to be swallowed. They're managing product-return policies to maximize future profits.
Year of publication: |
2010
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Authors: | Andrew Petersen, J ; Kumar, V |
Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 51.2010, 3, p. 85-91
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Saved in:
Saved in favorites
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