Customer Success Management : Helping Business Customers Achieve Their Goals
Year of publication: |
2023
|
---|---|
Authors: | Kleinaltenkamp, Michael ; Prohl-Schwenke, Katharina ; Elgeti, Laura |
Publisher: |
2023.: Cham : Springer International Publishing 2023.: Cham : Imprint: Springer |
Subject: | Customer success management | Customer success manager | Customer value | Customer relationships | Customer satisfaction | Customer experience | Value in use | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Kundenwert | Erfolgsfaktor | Success factor | Marketingmanagement | Marketing management |
Extent: | 1 Online-Ressource (X, 102 p. 16 illus., 3 illus. in color.) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-031-26178-7 ; 978-3-031-26177-0 ; 978-3-031-26179-4 ; 978-3-031-26180-0 |
Other identifiers: | 10.1007/978-3-031-26178-7 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Kleinaltenkamp, Michael, (2022)
-
How business customers judge customer success management
Prohl-Schwenke, Katharina, (2021)
-
Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C., (2015)
- More ...
-
Kleinaltenkamp, Michael, (2022)
-
How business customers judge customer success management
Prohl-Schwenke, Katharina, (2021)
-
Customer capabilities for solution offerings in business markets
Elgeti, Laura, (2020)
- More ...