Customer success managers' involvement in sales : taxonomy, frictions, and implications
Dirk Boghe, Yves Van Vaerenbergh, Inês Ferraz Teixeira, Britt Vancoetsem
| Year of publication: |
2024
|
|---|---|
| Authors: | Boghe, Dirk ; Van Vaerenbergh, Yves ; Teixeira, Inês Ferraz ; Vancoetsem, Britt |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 122.2024, p. 119-130
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| Subject: | Customer success management | Sales | Value in use | Beziehungsmarketing | Relationship marketing | Erfolgsfaktor | Success factor | Verkauf | Selling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2024.08.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015125011