Customer-supplier relationships in B2B : an interaction perspective on actors in business networks
Antonella La Rocca
| Year of publication: |
[2020]
|
|---|---|
| Authors: | La Rocca, Antonella |
| Publisher: |
Cham, Switzerland : Palgrave Macmillan |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Unternehmensnetzwerk | Business network |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xviii, 200 Seiten illustrations (black and white) 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-030-40992-0 ; 978-3-030-40995-1 ; 978-3-030-40993-7 |
| Other identifiers: | 10.1007/978-3-030-40993-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012183005