Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Sebastian Uhrich, Reinhard Grohs and Joerg Koenigstorfer
| Year of publication: |
2024
|
|---|---|
| Authors: | Uhrich, Sebastian ; Grohs, Reinhard ; Koenigstorfer, Joerg |
| Subject: | Customer-to-customer interactions | Internationalization | Sport fans | Technological innovation | Value co-creation | Value co-destruction | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Sportmarketing | Sports marketing | Dienstleistungsmarketing | Services marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOSM-03-2022-0095 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014456578