Customer Touchpoints im stationären Einzelhandel– Potenzial von Pervasive Computing
Year of publication: |
2010-02-01
|
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Authors: | Mennenöh, Julian ; Kristes, Stefanie ; Alt, Florian ; Sahami, Alireza ; Schmidt, Albrecht ; Schröder, Hendrik |
Institutions: | Universität <Essen> / Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing und Handel |
Subject: | Marktforschung | Kundenmanagement | Customer relationship management | Einzelhandel | Informationsbeschaffung | information acquisition | Ubiquitous Computing |
Extent: | 6 p. 414,94 p. application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | German |
Classification: | Consumer behaviour ; Study of commerce ; Individual Working Papers, Preprints ; No country specification |
Source: | USB Cologne (business full texts) |
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