Customer usage processes : a conceptualization and differentiation
Lucas Pfisterer and Stefan Roth (University of Kaiserslautern, Germany)
| Year of publication: |
September 2015
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|---|---|
| Authors: | Pfisterer, Lucas ; Roth, Stefan |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 15.2015, 3, p. 401-422
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| Subject: | Customer usage process | customer value creation | repertory grid technique | service-dominant logic | value-in-use | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Service-dominant logic | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Prozessmanagement | Business process management | Lieferantenmanagement | Supplier relationship management | Computernetz | Computer network | Marketingtheorie | Marketing theory | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470593115569103 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011492816