Customer value and customer loyalty : is competition a missing link?
Year of publication: |
2015
|
---|---|
Authors: | Chen, Shu-Ching |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 22.2015, p. 107-116
|
Subject: | Customer value | Customer loyalty | Competition | Dyad | Service encounter | Kundenwert | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention |
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