Customer value creation in B2B relationships : Sawn timber value chain perspective
Year of publication: |
2017
|
---|---|
Authors: | Makkonen, Marika ; Sundqvist-Andberg, Henna |
Published in: |
Journal of forest economics : JFE. - Boston : Now publishers inc., ISSN 1104-6899, ZDB-ID 1231357-9. - Vol. 29.2017, PB, p. 94-106
|
Subject: | Customer orientation | Sawmill industry | Wood products industry | Value creation | Customer value | Kundenwert | Betriebliche Wertschöpfung | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management |
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