Customer value development in the light of design thinking approach
Year of publication: |
2017
|
---|---|
Authors: | Dziadkiewicz, Anna |
Published in: |
Journal of Positive Management : JPM. - Toruń : Uniwersytet Mikołaja Kopernika, ISSN 2083-103X, ZDB-ID 2754506-4. - Vol. 8.2017, 3, p. 58-68
|
Subject: | design thinking | customer value development | empathy | customer experience design | value proposition canvas | business model canvas | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Geschäftsmodell | Business model | Betriebliche Wertschöpfung | Value creation | Produktgestaltung | Product design | Produktentwicklung | New product development |
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