Customer-Value-Management in Franchisesystemen : konzeptionelle Grundlagen der Franchisenehmer-Bewertung
Eva-Maria Gust
| Year of publication: |
2001 ; 1. Aufl.
|
|---|---|
| Authors: | Gust, Eva-Maria |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. Wiesbaden : Gabler |
| Subject: | Franchising | Lieferantenmanagement | Supplier relationship management | Unternehmensbewertung | Firm valuation | Betriebliche Finanzwirtschaft | Managerial finance | Shareholder Value | Shareholder value | Theorie | Theory | Kundenwert | Customer value | Kundenmanagement | Franchisenehmer | Wertanalyse |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXIII, 235 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Münster (Westfalen), Univ., Diss., 2001 |
| Notes: | kart. : DM 98.00 |
| ISBN: | 3-8244-7484-0 |
| Classification: | Investition, Finanzierung ; Unternehmensführung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001601583