Customer value management : some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]
Peter C. Verhoef
| Year of publication: |
2012
|
|---|---|
| Authors: | Verhoef, Peter C. |
| Publisher: |
Paderborn : Schöningh |
| Subject: | Marketing | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Kundenwert |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 28 S. graph. Darst. |
|---|---|
| Series: | Vorträge / IW / Nordrhein-Westfälische Akademie der Wissenschaften und der Künste. - Paderborn : Schöningh, ISSN 2629-9364, ZDB-ID 2535399-8. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings |
| Language: | English |
| Notes: | Literaturverz. S. 23 - 25 |
| ISBN: | 978-3-506-77550-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009533687