Customer value perceptions : testing of a conceptual model in the frame of own-country geographic indication foods
Year of publication: |
January-June 2016
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Authors: | Perrea, Toula ; Melfou, Katerina ; Mamalis, Spiros ; Papanagiotou, Panoraia |
Published in: |
International journal of food and beverage manufacturing and business models : an official publication of the Information Resources Management Association. - Hershey, PA : IGI Publishing, ISSN 2379-7509, ZDB-ID 2852917-0. - Vol. 1.2016, 1, p. 1-11
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Subject: | Consumers | Costs | Geographic Indications | GI Foods | Perceptions | PLS | Relationships | Values | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Lebensmittel | Food | Wahrnehmung | Perception | Beziehungsmarketing | Relationship marketing |
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