Customer value propositions as interorganizational management accounting to support customer collaboration
Marc Wouters; Markus A. Kirchberger
| Year of publication: |
2015
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|---|---|
| Authors: | Wouters, Marc ; Kirchberger, Markus A. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 46.2015, p. 54-67
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| Subject: | Technology commercialization | New technology-based firm | Customer value proposition | Customer collaboration | Monetary quantification | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Unternehmenskooperation | Inter-firm cooperation | Innovationsmanagement | Innovation management | Hochtechnologie | High technology | Forschungskooperation | Research collaboration | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011286977