Customers' adoption of multiple platforms and retailers' channel performance : evidence from Chinese fast-food industry
Peiqi Jiang and Sha Zhang
| Year of publication: |
2024
|
|---|---|
| Authors: | Jiang, Peiqi ; Zhang, Sha |
| Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8757, ZDB-ID 2549226-3. - Vol. 15.2024, 4, p. 561-577
|
| Subject: | Existing consumer | Homogeneous platform | Log-linear regression | Multiplatform | New consumer | Platform addition | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform | China | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Netzwerkökonomik | Network economics | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/NBRI-01-2023-0008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015414964