Type of publication: Article
Language: English
Notes:
Mannervik, Ulf and Ramírez, Rafael (2006) Customers as Co-Innovators: An Initial Exploration of Its Strategic Importance. In: Edvardsson, Bo, Gustafsson, Anders, Kristensson, Per, Magnusson, Peter and Matthing, Jonas, (eds.) Involving Customers in New Service Development. Imperial College Press. ISBN 978-1860946691
Source:
BASE