Customers as Co-Innovators: An Initial Exploration of Its Strategic Importance
| Year of publication: |
2006
|
|---|---|
| Authors: | Mannervik, Ulf ; Ramírez, Rafael |
| Publisher: |
Imperial College Press |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Mannervik, Ulf and Ramírez, Rafael (2006) Customers as Co-Innovators: An Initial Exploration of Its Strategic Importance. In: Edvardsson, Bo, Gustafsson, Anders, Kristensson, Per, Magnusson, Peter and Matthing, Jonas, (eds.) Involving Customers in New Service Development. Imperial College Press, London, pp. 57-75. ISBN 978-1860946691 |
| Source: | BASE |
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