Customers driving a firm's responsible innovation response for grand challenges : a co-active issue-selling perspective
Year of publication: |
2024
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Authors: | Degbey, William Y. ; Pelto, Elina ; Öberg, Christina ; Carmeli, Abraham |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Wiley-Blackwell, ISSN 1540-5885, ZDB-ID 2012544-6. - Vol. 41.2024, 2, p. 379-402
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Subject: | co-active engagement | grand challenges | issue selling | responsible innovation | sustainability | Innovation | Corporate Social Responsibility | Corporate social responsibility | Nachhaltigkeit | Sustainability |
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