Customers, markets, and five archetypical value creation logics : a review of demand-side research in strategic management
Jens Schmidt, Richard Priem, and Paola Zanella
| Year of publication: |
2024
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|---|---|
| Authors: | Schmidt, Jens ; Priem, Richard ; Zanella, Paola |
| Published in: |
Journal of management. - London [u.a.] : Sage Publ., ISSN 1557-1211, ZDB-ID 2015295-4. - Vol. 50.2024, 6, p. 2309-2342
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| Subject: | demand-side strategy | customers | markets | value creation logics | Betriebliche Wertschöpfung | Value creation | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/01492063241227157 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014578609