Customers' motives to co-create in smart services interactions
Sanjit K. Roy, Gaganpreet Singh, Corey Hatton, Bidit Dey, Nisreen Ameen, Satish Kumar
| Year of publication: |
2023
|
|---|---|
| Authors: | Roy, Sanjit ; Gaganpreet Singh ; Hatton, Corey ; Dey, Bidit ; Ameen, Nisreen ; Kumar, Satish |
| Subject: | Customer-based brand equity | Motivations | Self-determination theory | Value co-creation | Word-of-mouth | Kundenintegration | Customer integration | Virales Marketing | Viral marketing | Motivation | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Social Web | Social web | Markenimage | Brand image | Markenartikel | Brand |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-022-09633-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014383015