Customers need to relate : the conditional warm glow effect of CSR on negative customer experiences
Sarah Alhouti, Scott A. Wright, Thomas L. Baker
| Year of publication: |
2021
|
|---|---|
| Authors: | Alhouti, Sarah ; Wright, Scott A. ; Baker, Thomas L. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 124.2021, p. 240-253
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| Subject: | Consumer loyalty | Consumer satisfaction | Corporate social responsibility | Relatedness | Service failure | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.11.047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012493856