Customers' online shopping preferences in mass customization
Year of publication: |
2013
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Authors: | Aichner, Thomas ; Coletti, Paolo |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 15.2013, 1, p. 20-35
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Subject: | mass customization | product personalisation | customer survey | electronic commerce | mass customization marketing | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Mass Customization | Mass customization | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Lieferantenmanagement | Supplier relationship management | Massenproduktion | Mass production |
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