Customers perspectives on adoption of cloud computing in banking sector
Year of publication: |
December 2017
|
---|---|
Authors: | Asadi, Shahla ; Nilashi, Mehrbakhsh ; Abd Razak Che Husin ; Elaheh Yadegaridehkordi |
Published in: |
Information technology and management. - New York, NY [u.a.] : Springer, ISSN 1385-951X, ZDB-ID 2212813-X. - Vol. 18.2017, 4, p. 305-330
|
Subject: | Banking sector | Customer perspective | Cloud computing | TAM-diffusion theory model | Cloud Computing | Bank | Beziehungsmarketing | Relationship marketing |
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