Customers' preference with referance to Ab Jeevan Abhaya Scheme of Andhra Bank Medavakham, Chennai
Saroja R., P. Neelamegan and Padma P. S.
| Year of publication: |
2014
|
|---|---|
| Authors: | Saroja, R. ; Neelamegan, P. ; Padma, P. S. |
| Published in: |
International journal of economic research. - New Delhi : Serials Publ., ISSN 0972-9380, ZDB-ID 2467368-7. - Vol. 11.2014, 1/2, p. 301-310
|
| Subject: | Bank | Savings account | Customer's preference | Konsumentenverhalten | Consumer behaviour | Sparen | Savings | Beziehungsmarketing | Relationship marketing | Präferenztheorie | Theory of preferences | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010361017