Customers, quality and exchange
Year of publication: |
2005
|
---|---|
Authors: | Lowe, Robin |
Published in: |
Understanding and managing customers. - Harlow [u.a.] : Financial Times Prentice Hall, ISBN 0-273-68562-7. - 2005, p. 3-23
|
Subject: | Beziehungsmarketing | Relationship marketing | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Qualitätsmanagement | Quality management |
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