Customisation - moving customers away from the dull conformity of brand loyalty
Year of publication: |
2007
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Authors: | Miranda, Mario J. ; Kónya, László |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 12163971. - Vol. 17.2007, 4, p. 449-466
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Saved in:
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