Customization competition between branded firms : continuous extension of product line from core product
Noritsugu Takagoshi; Nobuo Matsubayashi
| Year of publication: |
2013
|
|---|---|
| Authors: | Takagoshi, Noritsugu ; Matsubayashi, Nobuo |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 225.2013, 2 (01.03.), p. 337-352
|
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Theorie | Theory | Wettbewerb | Competition | Konsumentenverhalten | Consumer behaviour | Fertigungsprogramm | Master production schedule | Markentransfer | Brand extension |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009706111