Cute or competent? : Contextual dynamics of consumer acceptance toward service robots
Juanjuan Yan, Biao Luo and Kai Zhang
| Year of publication: |
2025
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|---|---|
| Authors: | Yan, Juanjuan ; Luo, Biao ; Zhang, Kai |
| Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 34.2025, 5, p. 681-703
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| Subject: | conversational style | hedonic-dominant | Human–robot interactions | the elaboration likelihood model | utilitarian-dominant | willingness to accept | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Roboter | Robot | Werbewirkung | Advertising effects | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2025.2472073 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015417974