Cutting-edge marketing analytics : real world cases and data sets for hands on learning
Rajkumar Venkatesan; Paul Farris; Ronald T. Wilcox
| Year of publication: |
2015
|
|---|---|
| Authors: | Venkatesan, Rajkumar ; Farris, Paul W. ; Wilcox, Ronald T. |
| Publisher: |
Upper Saddle River, NJ : Pearson Education |
| Subject: | Marktforschung | Market research | Marketing | Return on Investment | Return on investment | IT-gestütztes Marketing | Computer-assisted marketing | Marketingforschung | Marketing-Mix | Marktsegmentierung | Datenanalyse |
| Description of contents: |
Includes bibliographical references and index
Table of Contents [gbv.de]
|
| Extent: | XIX, 300 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung ; Fallstudie ; Case study ; Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-0-13-355252-2 ; 0-13-355252-7 ; 0133552527 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013474941