Cutting-edge research in social media and interactive marketing : a review and research agenda

James W Peltier, Andrew J Dahl, Lauren Drury and Tracy Khan

Year of publication:	2024
Authors:	Peltier, James W. ; Dahl, Andrew J ; Drury, Lauren ; Khan, Tracy
Published in:	Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 18.2024, 5, p. 900-944
Subject:	Artificial intelligence \| Blockchain \| Consumer welfare \| Eye-tracking \| Influencers \| Interactive marketing \| Live streaming \| Netnography \| Platforms \| Privacy \| Sales management \| Scales \| Sentiment analysis \| Social commerce \| Social media \| Virtual reality \| Social Web \| Social web \| Künstliche Intelligenz \| Online-Handel \| Online retailing \| Online-Marketing \| Internet marketing \| Datenschutz \| Data protection \| Verkauf \| Selling \| Konsumentenverhalten \| Consumer behaviour \| Digitale Plattform \| Digital platform \| Marktforschung \| Market research \| Virtuelle Realität \| Web 2.0-Technologien \| Web 2.0 technologies

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/JRIM-02-2024-0074 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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